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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">infojournal</journal-id><journal-title-group><journal-title xml:lang="ru">Информатика и образование</journal-title><trans-title-group xml:lang="en"><trans-title>Informatics and education</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0234-0453</issn><issn pub-type="epub">2658-7769</issn><publisher><publisher-name>Publishing House Education and Informatics</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32517/0234-0453-2023-38-3-42-53</article-id><article-id custom-type="elpub" pub-id-type="custom">infojournal-956</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИНФОРМАТИЗАЦИЯ ОБРАЗОВАНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INFORMATIZATION OF EDUCATION</subject></subj-group></article-categories><title-group><article-title>Моделирование комплексного сервиса для обеспечения работы образовательной организации: взгляд экспертов</article-title><trans-title-group xml:lang="en"><trans-title>Modeling integrated service to support the work of an educational organization: An expert perspective</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4396-274X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гамукин</surname><given-names>В. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Gamukin</surname><given-names>V. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гамукин Валерий Владимирович, канд. экон. наук, профессор кафедры экономики и финансов</p><p>г. Тюмень</p></bio><bio xml:lang="en"><p>Valeriy V. Gamukin, Candidate of Sciences (Economics), Professor at the Department of Economics and Finance, Institute of Finance and Economics</p><p>Tyumen</p></bio><email xlink:type="simple">valgam@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Тюменский государственный университет<country>Россия</country></aff><aff xml:lang="en">University of Tyumen<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>02</day><month>07</month><year>2023</year></pub-date><volume>38</volume><issue>3</issue><fpage>42</fpage><lpage>53</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Гамукин В.В., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Гамукин В.В.</copyright-holder><copyright-holder xml:lang="en">Gamukin V.V.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://info.infojournal.ru/jour/article/view/956">https://info.infojournal.ru/jour/article/view/956</self-uri><abstract><p>Функционирование бизнес-процессов образовательной организации трудно представить без использования цифровых инструментов. Сегодня они должны соответствовать запросам национальной образовательной системы с учетом внешних санкций. Актуальным для системы образования может быть создание комплексного сервиса, который не только устранит проблему «лоскутной» автоматизации, но и обеспечит максимально дружественный формат взаимодействия персонала образовательной организации, обучающихся и заказчиков образовательной услуги на всех этапах — от момента формирования интереса к обучению до поддержания связи с выпускником.Именно поэтому целью работы стала формализация ряда требований, обусловленных особенностями процесса оказания образовательных услуг. По результатам экспертной оценки (для анализа были привлечены 194 эксперта) автором была проведена кластеризация результатов оценивания, а затем выявлены и сгруппированы пожелания администраторов и преподавателей для создания названного комплексного сервиса. Наиболее значимым итогом работы следует считать выявленную противоречивость интересов основных акторов бизнес-процессов образовательной организации, так как 80 % оценок экспертов попали в кластеры с противоположными пожеланиями. Это необходимо учитывать в проектах автоматизации работы образовательных организаций.В ходе исследования было отмечено, что в образовательной сфере важны не только эффективные бизнес-процессы, но и вовлеченность всех работников в достижение положительных для обучающихся образовательных результатов.</p></abstract><trans-abstract xml:lang="en"><p>The functioning of the business processes of an educational organization is difficult to imagine without the use of appropriate digital tools. Today they must comply with the needs of the national educational system, taking into account external sanctions. Relevant for the education system is the creation of an integrated service that would not only eliminate the problem of “patchwork” automation, but also provide the most friendly format for interaction between the staff of an educational organization, students and customers of the educational service at all stages — from the moment of forming interest in training to maintaining communication with the graduate.That is why the aim of the work was to formalize a number of requirements due to the peculiarities of the process of providing educational services. According to the results of expert evaluation (194 experts were involved for the analysis), the author conducted clustering of evaluation results, and then identified and grouped the wishes of administrators and teachers to create the mentioned integrated service. The most significant result should be considered the revealed inconsistency of interests of the main actors of educational organization business-processes, since 80 % of experts’ assessments fell into clusters with opposite wishes. This can be used in the automation projects of educational organizations. It was noted that in the educational sphere it is important to have not only effective business processes, but also the involvement of all employees in achieving positive educational results for students.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>бизнес-процессы образовательной деятельности</kwd><kwd>CRM в образовании</kwd><kwd>ERP в образовании</kwd><kwd>заказчик образовательных услуг</kwd><kwd>преподаватель</kwd><kwd>администратор образовательной организации</kwd><kwd>цифровые сервисы в образовании</kwd></kwd-group><kwd-group xml:lang="en"><kwd>business process of educational activities</kwd><kwd>CRM in education</kwd><kwd>ERP in education</kwd><kwd>customer of educational services</kwd><kwd>teacher</kwd><kwd>administrator of educational organization</kwd><kwd>digital services in education</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Шахбанова З. 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