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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">infojournal</journal-id><journal-title-group><journal-title xml:lang="ru">Информатика и образование</journal-title><trans-title-group xml:lang="en"><trans-title>Informatics and education</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0234-0453</issn><issn pub-type="epub">2658-7769</issn><publisher><publisher-name>Publishing House Education and Informatics</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32517/0234-0453-2022-37-2-24-33</article-id><article-id custom-type="elpub" pub-id-type="custom">infojournal-823</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПЕДАГОГИЧЕСКИЙ ОПЫТ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PEDAGOGICAL EXPERIENCE</subject></subj-group></article-categories><title-group><article-title>SAP Analytics Cloud: интеллектуальный сервис цифровой трансформации</article-title><trans-title-group xml:lang="en"><trans-title>SAP Analytics Cloud: Intellectual service of digital transformation</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5847-9718</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Назаров</surname><given-names>Д. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Nazarov</surname><given-names>D. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Назаров Дмитрий Михайлович, доктор экон. наук, доцент, зав. кафедрой бизнес-информатики</p><p>г. Екатеринбург</p></bio><bio xml:lang="en"><p>Dmitry M. Nazarov, Doctor of Sciences (Economics), Docent, Head of the Department of Business Informatics</p><p>Ekaterinburg</p></bio><email xlink:type="simple">slup2005@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3570-4601</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ковтун</surname><given-names>Д. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Kovtun</surname><given-names>D. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ковтун Денис Борисович, ассистент кафедры бизнес-информатики</p><p>г. Екатеринбург</p></bio><bio xml:lang="en"><p>Denis B. Kovtun, Assistant at the Department of Business Informatics</p><p>Ekaterinburg</p></bio><email xlink:type="simple">kovtun.d.b@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Уральский государственный экономический университет<country>Россия</country></aff><aff xml:lang="en">Ural State Economic University<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>15</day><month>07</month><year>2022</year></pub-date><volume>37</volume><issue>2</issue><fpage>24</fpage><lpage>33</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Назаров Д.М., Ковтун Д.Б., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Назаров Д.М., Ковтун Д.Б.</copyright-holder><copyright-holder xml:lang="en">Nazarov D.M., Kovtun D.B.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://info.infojournal.ru/jour/article/view/823">https://info.infojournal.ru/jour/article/view/823</self-uri><abstract><p>В условиях цифровых изменений, происходящих в мире, возникает необходимость использования сквозного компетентностного подхода при реализации Федеральных государственных образовательных стандартов высшего образования (ФГОС ВО 3++). Использование эффективных инструментальных средств интеллектуального анализа данных как инструмента понимания процессов цифровой трансформации становится особенно актуальным. Процесс цифровой трансформации образования служит одним из важнейших компонентов цифровизации экономики, что является причиной необходимости изучения основ интеллектуального анализа данных, как важнейшего элемента образовательной парадигмы современного этапа в образовании. Актуальна методика обучения технологии «интеллектуального поиска» в SAP Analytics Cloud, которая разделена на несколько этапов, каждый из которых направлен на формирование конкретных профессиональных компетенций и их закрепление. В статье предложена ситуационная задача, которая позволяет сформировать необходимые компетенции в рамках направления «Бизнесинформатика». Также предложены два кейса для закрепления полученных компетенций через самостоятельную работу. Формат описания методики представлен в виде традиционной технологии «KeybyKey» (клавиша за клавишей), широко применяемой в получении профессиональных компетенций в сфере информационных технологий.</p></abstract><trans-abstract xml:lang="en"><p>In the context of digital changes taking place in the world, there is a need to use an end-to-end competency-based approach in the implementation of the Federal State Educational Standards of Higher Education. The use of effective data mining tools as a tool for understanding digital transformation processes is becoming especially relevant. The process of digital transformation of education is one of the most important components of the digitalization of the economy, which is the reason for the need to study the basics of data mining as an essential element of the educational paradigm of the current stage in education. The methodology for teaching the technology of “intelligent search” in SAP Analytics Cloud is relevant. This methodology is divided into several stages, each of which is aimed at the formation of specific professional competencies and their consolidation. The situational task that allows you to form the necessary competencies within the framework of the “Business Informatics” direction is described in the article. Also, two cases are proposed to consolidate the acquired competencies through independent work. Format of the methodology description is presented in the form of the traditional key-by-key technology, which is widely used in obtaining professional competencies in IT sphere.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>образовательный стандарт</kwd><kwd>профессиональный стандарт</kwd><kwd>образовательная программа</kwd><kwd>открытые данные</kwd><kwd>машинное обучение</kwd></kwd-group><kwd-group xml:lang="en"><kwd>educational standard</kwd><kwd>professional standard</kwd><kwd>educational program</kwd><kwd>open data</kwd><kwd>machine learning</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Вдовин В. М., Суркова Л. Е., Шурупов А. А. Предметно-ориентированные экономические информационные системы. М.: Дашков и К°; 2016. 388 с.</mixed-citation><mixed-citation xml:lang="en">Vdovin V. M., Surkova L. E., Shurupov A. A. Subjectoriented economic information systems. 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