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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">infojournal</journal-id><journal-title-group><journal-title xml:lang="ru">Информатика и образование</journal-title><trans-title-group xml:lang="en"><trans-title>Informatics and education</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0234-0453</issn><issn pub-type="epub">2658-7769</issn><publisher><publisher-name>Publishing House Education and Informatics</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.32517/0234-0453-2020-35-6-17-26</article-id><article-id custom-type="elpub" pub-id-type="custom">infojournal-554</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПЕДАГОГИЧЕСКИЙ ОПЫТ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PEDAGOGICAL EXPERIENCE</subject></subj-group></article-categories><title-group><article-title>Медиаобразовательная концепция формирования и непрерывного развития готовности личности к самообучению в течение жизни</article-title><trans-title-group xml:lang="en"><trans-title>A media educational concept of the formation and continuous development of personal readiness for self-learning during the life</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-6204-1399</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Акманова</surname><given-names>С. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Akmanova</surname><given-names>S. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Акманова Светлана Владимировна, канд. пед. наук, доцент, доцент кафедры прикладной математики и информатики, 455000, Россия, Челябинская область, г. Магнитогорск, пр-т Ленина, д. 38</p></bio><bio xml:lang="en"><p>Svetlana V. Akmanova, Candidate of Sciences (Education), Docent, Associate Professor at the Department of Applied Mathematics and Informatics, 455000, Russia, Chelyabinsk region, Magnitogorsk, prospect Lenina, 38</p></bio><email xlink:type="simple">svet.akm_74@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0726-7969</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Курзаева</surname><given-names>Л. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Kurzaeva</surname><given-names>L. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Курзаева Любовь Викторовна, канд. пед. наук, доцент, доцент кафедры бизнес-информатики и информационных технологий, 455000, Россия, Челябинская область, г. Магнитогорск, пр-т Ленина, д. 38</p></bio><bio xml:lang="en"><p>Lyubov V. Kurzaeva, Candidate of Sciences (Education), Docent, Associate Professor at the Department of Business Informatics and Information Technologies, 455000, Russia, Chelyabinsk region, Magnitogorsk, prospect Lenina, 38</p></bio><email xlink:type="simple">lkurzaeva@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3797-6811</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Копылова</surname><given-names>Н. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Kopylova</surname><given-names>N. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Копылова Наталья Александровна, канд. пед. наук, доцент, доцент кафедры иностранных языков, 390005, Россия, г. Рязань, ул. Гагарина, д. 59/1</p></bio><bio xml:lang="en"><p>Natalia A. Kopylova, Candidate of Sciences (Education), Docent, Associate Professor at the Department of Foreign Languages, 390005, Russia, Ryazan, ul. Gagarina, 59/1</p></bio><email xlink:type="simple">nakopylova@yandex.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Акманов</surname><given-names>А. Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Akmanov</surname><given-names>A. R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Акманов Андрей Рустемович, студент 2-го курса, Институт информационных технологий и автоматизированных систем управления, 119049, Россия, г. Москва, Ленинский пр-т, д. 4</p></bio><bio xml:lang="en"><p>Andrey R. Akmanov, a 2nd year student, Institute of IT and Automated Control Systems, 119049, Russia, Moscow, Leninsky prospect, 4</p></bio><email xlink:type="simple">akmanov200115@gmail.com</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Магнитогорский государственный технический университет им. Г. И. Носова<country>Россия</country></aff><aff xml:lang="en">Nosov Magnitogorsk State Technical University<country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Рязанский государственный радиотехнический университет имени В. Ф. Уткина<country>Россия</country></aff><aff xml:lang="en">Ryazan State Radio Engineering University named after V. F. Utkin<country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru">Национальный исследовательский технологический университет «МИСиС»<country>Россия</country></aff><aff xml:lang="en">National University of Science and Technology “MISiS”<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>13</day><month>10</month><year>2020</year></pub-date><volume>0</volume><issue>6</issue><fpage>17</fpage><lpage>26</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Акманова С.В., Курзаева Л.В., Копылова Н.А., Акманов А.Р., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Акманова С.В., Курзаева Л.В., Копылова Н.А., Акманов А.Р.</copyright-holder><copyright-holder xml:lang="en">Akmanova S.V., Kurzaeva L.V., Kopylova N.A., Akmanov A.R.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://info.infojournal.ru/jour/article/view/554">https://info.infojournal.ru/jour/article/view/554</self-uri><abstract><p>Непрерывное увеличение объема медиаинформации в личностном и профессиональном пространстве человека с постоянно совершенствующимися механизмами ее управления и распространения, ускоренное проникновение медиатехнологий в различные сферы жизни и деятельности человека, постоянно растущее влияние медиасреды на сознание людей актуализируют проблему подготовки личности с высокоразвитыми медиаобразовательными компетенциями, которая способна к непрерывному самообучению. Особенно очевидна эта актуальность в связи со сложными условиями жизнедеятельности людей в периоды эпидемий и пандемий. В статье описана медиаобразовательная концепция формирования и развития готовности личности к самообучению на протяжении всей жизни. Она предполагает динамический, факторный и компетентностный аспекты реализации, которые соответственно учитывают этапы (фазы, уровни) формирования и развития данной готовности, факторы взаимосвязи личности и среды ее развития, а также определенное содержательное наполнение с позиции приобретения личностью необходимых компетенций самообучения. Концепция позволит преподавателям и руководителям вузов успешно проектировать педагогическую деятельность по формированию медиакомпетентной личности, готовой к непрерывному самообучению в течение всей жизни.</p></abstract><trans-abstract xml:lang="en"><p>The continuous increase of media information volume in the personal and professional individual space with constantly improving mechanisms of its management and distribution, the accelerated penetration of media technologies into various spheres of human life and activities, the ever-growing influence of the media environment on people’s consciousness actualize the problem of preparing a person with highly developed media educational competences, that is capable for continuous self-learning. This significance is especially evident in connection with the difficult people living conditions during periods of epidemics and pandemics. The article describes the media educational concept of the formation and development of lifelong self-learning personal readiness. It assumes dynamic, factor and competence-based aspects of the realization, which accordingly take into account the stages (phases, levels) of the formation and development of this readiness, the factors of the relationship between the person and the environment of his/her development, as well as a certain content from the standpoint of acquiring the necessary personal self-learning competences. The concept will allow lecturers and universities’ administration to successfully design pedagogical activities to form a media-competent person, ready for continuous self-learning throughout life.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>медиаобразование</kwd><kwd>готовность личности к самообучению</kwd><kwd>навыки самообучения</kwd><kwd>компетенции самообучения</kwd><kwd>медиасреда</kwd><kwd>формальное образование</kwd><kwd>неформальное образование</kwd><kwd>динамическая модель</kwd><kwd>компетентностная модель</kwd><kwd>факторная модель</kwd></kwd-group><kwd-group xml:lang="en"><kwd>media education</kwd><kwd>self-learning personal readiness</kwd><kwd>self-learning skills</kwd><kwd>self-learning competencies</kwd><kwd>media environment</kwd><kwd>formal education</kwd><kwd>non-formal education</kwd><kwd>dynamic model</kwd><kwd>competence-based model</kwd><kwd>factor model</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Akmanova S. 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