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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">infojournal</journal-id><journal-title-group><journal-title xml:lang="ru">Информатика и образование</journal-title><trans-title-group xml:lang="en"><trans-title>Informatics and education</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0234-0453</issn><issn pub-type="epub">2658-7769</issn><publisher><publisher-name>Publishing House Education and Informatics</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">infojournal-307</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПЕДАГОГИЧЕСКИЙ ОПЫТ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PEDAGOGICAL EXPERIENCE</subject></subj-group></article-categories><title-group><article-title>ПРИМЕНЕНИЕ ИГРОВЫХ МЕХАНИК В СИСТЕМАХ КОРПОРАТИВНОГО ОБУЧЕНИЯ С ИСПОЛЬЗОВАНИЕМ МОДЕЛИ СМЕШАННОГО ОБУЧЕНИЯ</article-title><trans-title-group xml:lang="en"><trans-title>APPLICATION OF GAME MECHANICS IN SYSTEMS OF CORPORATE TRAINING USING BLENDED LEARNING MODEL</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шиков</surname><given-names>А. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Shikov</surname><given-names>A. N.</given-names></name></name-alternatives><email xlink:type="simple">shikov@corp.ifmo.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Баканова</surname><given-names>А. П.</given-names></name><name name-style="western" xml:lang="en"><surname>Bakanova</surname><given-names>A. P.</given-names></name></name-alternatives><email xlink:type="simple">bakanova55anna@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Логинов</surname><given-names>К. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Loginov</surname><given-names>K. V.</given-names></name></name-alternatives><email xlink:type="simple">disler@list.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Окулов</surname><given-names>С. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Okulov</surname><given-names>S. A.</given-names></name></name-alternatives><email xlink:type="simple">to.okulov@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чунаев</surname><given-names>А. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Chunaev</surname><given-names>A. V.</given-names></name></name-alternatives><email xlink:type="simple">mixgmb@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Санкт-Петербургский национальный исследовательский университет информационных технологий, механики и оптики<country>Россия</country></aff><aff xml:lang="en">Saint Petersburg National Research University of Information Technologies, Mechanics and Optics<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>08</day><month>10</month><year>2018</year></pub-date><volume>0</volume><issue>5</issue><fpage>44</fpage><lpage>48</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Шиков А.Н., Баканова А.П., Логинов К.В., Окулов С.А., Чунаев А.В., 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Шиков А.Н., Баканова А.П., Логинов К.В., Окулов С.А., Чунаев А.В.</copyright-holder><copyright-holder xml:lang="en">Shikov A.N., Bakanova A.P., Loginov K.V., Okulov S.A., Chunaev A.V.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://info.infojournal.ru/jour/article/view/307">https://info.infojournal.ru/jour/article/view/307</self-uri><abstract><p>В статье анализируются возможности внедрения игровых механик при реализации систем корпоративного обучения для повышения вовлеченности и мотивации сотрудников на основе применения модели смешанного обучения. Рассмотрены основные требования, выдвигаемые к системам смешанного обучения и к самому процессу обучения. Приведены практические примеры, связанные с применением игровых механик в корпоративных системах обучения.</p></abstract><trans-abstract xml:lang="en"><p>The article analyzes the possibilities of introducing game mechanics in the implementation of corporate training systems in order to increase the engagement and motivation of the employees on the basis of the model of blended learning. The basic requirements for such systems and training process are considered. Practical examples related to the use of game mechanics in corporate training systems are described.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>смешанное обучение</kwd><kwd>электронное обучение</kwd><kwd>игровые механики</kwd><kwd>геймификация</kwd><kwd>системы корпоративного обучения</kwd></kwd-group><kwd-group xml:lang="en"><kwd>blended learning</kwd><kwd>e-learning</kwd><kwd>corporate e-learning</kwd><kwd>game mechanics</kwd><kwd>gamification</kwd><kwd>corporate training systems</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Быкова Е. В., Таранова Ю. В. Геймификация как PR-тренд в бизнес-коммуникации // Стратегические коммуникации в бизнесе и политике: Материалы международной научной конференции (23-24 ноября 2016 года) / отв. ред.-сост. Д. П. Гавра. № 2. СПб.: СПбГУ, 2016.</mixed-citation><mixed-citation xml:lang="en">Быкова Е. В., Таранова Ю. В. 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